Hi, I’m Adrienne.

I build systems and teams that bring global brands to life across the world.

As a relentless optimist, I firmly believe that anything is possible through curiosity, focus, drive, and a bit of strategic elbow grease.

Expertise

Global Brand Strategy & Management

I’ve shaped and scaled effective brand and franchise narratives, reaching hundreds of millions of fans across LatAm, MENA, APAC, EMEA, and North America. I’m a pro at aligning global campaign goals with market-specific insights to drive consistency, resonance, equity, and cultural relevance across the globe.

Creative & Marketing Operations

I built a creative & campaign engine from the ground up, resulting in the successful execution of up to 240 campaigns annually (that’s ~80,000 individual assets!). I have deep experience managing creative pipelines and vendor relations to streamline asset delivery, reduce turnaround times, and unlock thousands in annual cost savings through operational efficiencies. I’m driven by continuous improvement, finding ways to work smarter through automation and AI-driven process improvements.

Innovation

Dynamic needs require innovation. My approach prioritizes listening and learning across functions - engineering, product, content strategy, marketing, creative, legal, and research - to generate new ideas and better ways to work. My team proposed, scoped, and launched a revolutionary function to streamline content delivery across international markets using existing infrastructure. This strategic consolidation resulted in millions of dollars of cost savings and preserved existing revenue sources.

Localization, Internationalization

I’ve worked at every stage of global growth - new market entry, growing existing market share, and strategic consolidation. I bring extensive experience operationalizing and delivering impact across 160+ countries in 35+ different languages by introducing automated, centralized solutions for localization & QA.

Workflow Design, Frameworks & Process

I bring a strong track record of building end-to-end processes and frameworks to address rapid expansion. By standardizing workflows, clarifying roles and responsibilities, and ensuring cross-functional alignment, I eliminate operational bottlenecks and accelerate time-to-market. This approach ensures consistency and drives impact across global campaigns while empowering local teams to effectively respond to evolving market conditions.

Leadership

With 9 years of management experience (6 in a senior leadership role, building & coaching global teams), I bring an empathetic, balanced, and service-oriented approach to leadership. I work hard to motivate teams by focusing their efforts, giving them the tools they need to do their best work, and celebrating their successes. I foster a culture of ownership, accountability, and creativity, encouraging team members to show up as their authentic selves.

Case Studies & Projects

The Global Feeds

A innovative content-first technology approach to streamlining international platform playout.

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Automation

Developed automated solutions to streamline planning and alleviate creative teams.

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Kids’ Choice Awards

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My Approach

STRATEGIC

SOLUTIONS-ORIENTED

DEEPLY INTENTIONAL

Clarity-Driven & High-Awareness: I’m not just interested in doing the work; I want to understand the why behind it. I prioritize a focus on clarity, intention, and how each piece connects to the bigger picture.

Thoughtful and User-Centered: I consider how my work affects or empowers others, whether it’s my direct team, users or customers, talent, or external partners. I approach challenges with empathy and pragmatism, and frequently think through how to make processes smoother or communications clearer for others.

Structured but Flexible & Optimistic: I value frameworks, systems, and structure, but I leave room for creativity and adaptation. I first aim to build a solid foundation and then ask, “How can I make this work better, faster, or feel more human?” Because there’s always room to improve.

Bias Toward Action & Impact: I’m a doer with a vision. I’m not afraid to roll up my sleeves, take initiative, and own outcomes. My actions are purposeful, not just performative.

Self-Reflective, Curious, & Evolving: I’m curious and always seeking growth, both as a person and a professional. I regularly challenge myself to try new things, to explore, to push beyond my perceived limitations.

  • An empathetic leader, Adrienne emphasizes a collaborative management approach, enabling team ownership and growth. Adrienne is loyal. She operates with integrity and displays a lot of grit.

    Shannon Friedrichs Higdon, SVP Paramount Global

  • Our collaboration was one of the most rewarding and enjoyable experiences of my career. As colleagues, we partnered on day-to-day projects, global initiatives, and several full-scale network rebranding campaigns. Adrienne possesses a rare combination of creative vision and strategic clarity—she not only generates innovative ideas, but also knows how to implement them effectively, scale them globally, and ensure they remain on brand and within budget. All of this she manages while staying calm and making those around her laugh.

    Jesse Gammage, Art Director

  • Adrienne was one of the best mentors I’ve had in my career: hardworking and willing to get deep into the details, adept at “unblocking” barriers, and a consistent champion for her direct reports to further their growth.

    Ross Taube, Strategy & Operations at YouTube

  • Adrienne is one of those rare teammates who brings both strategic clarity and a roll-up-your-sleeves mindset to every project. We partnered closely across global campaigns for Nickelodeon, and I was constantly impressed by her grounded confidence, creative instinct, operational savvy, and collaborative nature. A fierce brand steward, Adrienne always brought a sharp point of view, whether we were launching prosocial campaigns with partners like PLAN International and OneSight, rolling out rebrands, or crafting narratives that helped our franchises resonate around the world. Adrienne is relentlessly proactive. When a need arises, she steps in and delivers, like when she taught herself to produce 26 localized Kids’ Choice Awards voting sites across 22 languages in record time. Truly impressive! She’s intuitive, calm under pressure, and action-oriented. Any team would be lucky to have her.

    Mark Serrano, Global Accounts, Paramount Global

  • Adrienne and I worked very closely together for many years at Nickelodeon and she is hands down as good as it gets. She is smart, reliable, professional, and an overall pleasure to be around. I think one of Adrienne’s standout qualities is her ability to stay calm under pressure and find solutions for complex issues - as she’s always thinking two steps ahead. She is calm and diplomatic and has an amazing work ethic.

    Simone Smith, Emmy-Nominated Executive Producer

  • Adrienne is a natural at creating authentic, meaningful, and productive relationships with colleagues across the globe, contributing to cross-functional collaboration across many different teams. Adrienne brings her whole self to work, and her unique point of view, personality, and passion make her a standout leader and colleague. With her own authenticity and integrity, she allows others to feel safe to bring their full selves to work as well. Adrienne is intentional in creating a welcoming and inclusive environment on her team and is open to new ideas from all levels, making sure her team members and others around her feel seen, heard, and cared about.

    Natalie Falk, Global Acquisitions & Content Partnerships, Paramount Global

  • One of Adrienne’s standout qualities is her ability to zoom in and out effortlessly, she can shape thoughtful, long-term strategies while remaining agile and responsive to evolving needs. This made her an invaluable thought partner as we worked to define the infrastructure and processes required to support a global campaign engine spanning over 160 markets. Adrienne brings both deep expertise and a genuine, service-oriented approach to her work. She always took the time to understand what mattered to stakeholders across teams and used that insight to drive effective and meaningful solutions. Beyond her strategic and operational strengths, Adrienne is also a natural leader and team player. She creates space for collaboration and fosters a sense of connection, which was pivotal when managing a global team within a large organization. I’m grateful for the opportunity to have worked with Adrienne and would jump at the chance to collaborate again.

    Shobita Sabhlok, Director Global Social Production & Project Management

  • Adrienne thrives on innovation, problem-solving, and making things work—sometimes before you even realize they were broken. Need a fresh perspective? She’s already five steps ahead. Facing a challenge? She’s already found the solution. And if you’re worried about the team dynamic? Fear not—Adrienne brings the kind of energy, kindness, and humor that turns colleagues into family. Fast learner, solution finder, joy bringer—whatever future team is lucky enough to have her will soon realize they’ve won the professional lottery.

    Dorota Prus, Sr Director - Programming (Kids), Paramount Global (Amsterdam)

Let’s Connect.