General Manager, AI-Native Media
I make things move.
I'm the general manager of an AI-native media company. I run the whole content and brand operation, and I get there the same way every time: figure out what good looks like, then build the thing that meets the bar. Sometimes that thing is a team. Increasingly, it's a team of agents I design myself.
In under a year
Speed and quality aren't a tradeoff for me. The bar is baked into my operating system, not bolted on at the end, so fast and right are the same move.
The story
For a long time I was the whole operation. One person across editorial, production, packaging, and strategy, on every channel, because that's what the business needed at the time.
When the work outgrew what one person could carry, I didn't wait for headcount. I rolled up my sleeves, figured out how to make AI actually work, and built the agentic systems that let me stay a solo operator across all of it while still being the strategist. That bought us real scale before we spent a dollar on it. When it got big enough to need real depth, we brought in the domain experts, and I moved from doing every job to directing the work.
That's the pattern in everything I do. Find the system under the mess, build it, make it run, then hand it off cleanly when it's ready to grow.
How I work
Good agentic systems start with a person who can define what good looks like. The tech comes after. That's the question I'm best at answering, and it's why the systems I build hold up. I set the standard first, then build the thing that meets it.
By now, working agentically is just how I operate. I find the problem, see the pattern, define the bar, and build the version that works. My editorial operation runs on agents I designed myself:
- Research agents that pull and pressure-test the inputs
- Content strategy agents that shape what gets made and why
- Automation agents that handle the production grind
- Editorial brand agents that hold the voice so nothing ships off-key
That's what let one person produce like a department.
Bring me in as the thought partner and I'll architect the solution and build the V0 and V1 myself. Once it's proven and ready to harden, that's where your engineering resource comes in. Most problems can be agent-shaped if you're asking the right questions. Asking them is the part I'm built for.
“Adrienne thrives on innovation, problem-solving, and making things work, sometimes before you even realize they were broken.”
The evidence
Anyone can say they do all this. So I measured it.
I ran deep research across the systems my work actually lives in (chat, calendar, meeting records, the tracker, my own AI logs) and let the data write the story instead of my memory. Same method I bring to any messy problem, pointed at myself.
Read the field reportWhat lights me up
I do my best work where a lot of moving parts collide and no one's mapped it yet. Hand me the wide-open problem, let me define the goal and shape the path to it, and I'm all the way in.
I love the creative part of problem-solving, finding the answer that wasn't there yet. And I love to build. My natural mode is zooming out to see the whole system, then back in to ship the next real thing.
“One of Adrienne's standout qualities is her ability to zoom in and out effortlessly.”
How I’m wired
Two ways to read how I'm wired. By Deloitte's Business Chemistry, my workstyle is Driver, 99th percentile: fast, decisive, skeptical, relentlessly goal-oriented, quick to spot the connection other people miss. By personality type, I'm an ENTJ. The rarer part is the warmth. Most Drivers run cold. I'm empathic and expressive and I actually care about the people I work with, which means I can make the hard call and keep the room with me.
- Start with the goal, then the plan. Give me the destination and I'll build the case.
- One clear recommendation beats ten options and a hedge.
- Debate is welcome. Push back hard. That's how I get to the right answer.
- Skip the small talk and the flowery language. Say the real thing.
- I verify before I trust it, and I move fast once the logic holds.
“An empathetic leader, Adrienne emphasizes a collaborative management approach, enabling team ownership and growth.”
Experience
Nate B. Jones Media
General Manager · 2026 to present
Run the full content and brand operation for a leading AI creator business across Substack, YouTube, and TikTok. Built the AI-agent operating model behind it. In under a year: 20M+ YouTube views, 240,000+ subscribers on the channel, 135,000+ newsletter subscribers, and 1.5M+ readers reached, with a 6.4% click-through rate sustained across 187M impressions.
Independent
Fractional Chief of Staff & Operations Advisor · 2025 to 2026
Partnered with founders and small teams as a fractional chief of staff, setting priorities, building the operating systems, and driving execution through high-growth and transition moments.
Paramount International
Sr. Director, Global Creative Operations & Brand Strategy · 2021 to 2024
Centralized and scaled international creative, localization, and media planning across Paramount's brands, unlocking 7-figure cost savings. Built workflows serving 160+ markets in 35+ languages and shipped 240 localized campaigns a year (~80k assets) with consistent brand identity. Introduced automation that cut manual work 70% and error rates 25%, expanded into 40 new markets, and led a cross-functional team of 9.
Nickelodeon
Director, International Multiplatform Promotions & Brand Strategy · 2018 to 2021
Global brand strategist for campaigns across EMEA, APAC, LATAM, and Canada, overseeing creative briefing, execution, and evaluation on 150+ initiatives a year. Built data-driven audience frameworks and workflow efficiencies that drove engagement and stabilized ratings across the international portfolio.
Nickelodeon
Planning & Creative Strategy (Manager to Senior Manager) · 2015 to 2018
Ran media planning and on-air strategy for Nickelodeon and Nick Jr. across linear and digital (Nick App, Nick.com, TVOD), pioneering A/B testing and new processes to optimize the viewer experience.
“Adrienne is relentlessly proactive. When a need arises, she steps in and delivers, like when she taught herself to produce 26 localized Kids' Choice Awards voting sites.”
Let’s talk
If you've got an ambitious idea and no plan yet, that's the work I want. Bring me the ambiguity and the moving parts. I'll figure out what winning looks like and build the version that gets there.
Or tap the little assistant in the corner and ask it anything about my work.
Outside of work
You'll find me teaching indoor cycling at VITAL in Brooklyn, or doing karaoke, which I love despite not being able to sing.